While reaching your customers through the digital world is the hot new thing on the block, and an important part of your marketing strategy, it still isn’t as effective as print. Here’s why:

In a paper published in the 2016 Columbia Journalism Review, author Iris Chyi, a University of Texas associate professor and new media researcher, “examined data collected by Scarborough, a market research firm owned by Nielsen, for the 51 largest US newspapers, finding that the print edition reaches 28% of circulation areas, while the digital version reaches just 10%.

But here’s the real kicker for your business: Chyi said, “Digital readers don’t linger.”

According to Chyi, “Pew Research Center data shows that readers coming directly to news sites stay less than five minutes. Readers coming from Facebook are gone in less than two minutes.”

So if you want potential customers to really delve into your business, approach them with print – but not just any print. Print has to engage, persuade, benefit, and encourage people.

Make Current Customers Better Customers

What’s more, High Performance Magazines will appeal to your current customers as well as potential customers. Your current customers may not know all the benefits you can bring to their lives. But when they pick up one of your custom-crafted magazines, a whole new world of benefit from your company will come alive to them. They already trust you with their dollars, now they will know they can trust you with even more dollars.